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 I
am very pleased to announce the selection of the new and permanent logo of
DRIVEBYCRITIC.com. A year ago when I began this little venture I and
a general idea of what I wanted in a logo. A sleek convertible in a
bright color, a vague representation of a bald but dashing driver, and a
waiter or server somewhere in the vicinity of the drivers door were all
things I wished to incorporate into the logo.
 The
problem I faced is that I am not an artist. Having an eye for art
does not give ability and unfortunately I can not draw a straight line
with a ruler. By shear happenstance I met Kara Lineal of
Karasdesignmojo.com
at a wine
tasting at Total Wine a few months ago. I gave her a general idea of
what I wanted in a logo along with the Paint shop cut and paste version I
had been using and she came up with the rest. If you look at the picture
in the upper left and compare it with the new logo her to the right you
will agree that there is a huge improvement.
I would strongly suggest that anyone needing graphics work contact Kara and let her perform her little "design mojo" for you. You will not be disappointed.
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I
have to tell you that I was exceedingly impressed by her ability to
represent the ideas that I wished to convey in the logo. I also had
her design from scratch a logo for one of my other businesses.
America First Heating and Cooling. She met with me, asked questions,
made comments, offered suggestions, then sequestered herself wherever
graphics people go to work....and reemerged with not one but 6 or more
ideas. She worked with myself and my partners to tweak and revise of
of those ideas and eventually produced a wonderful and stunning logo for
that company as well. And amazingly, it was very, very affordable.
